using a variety of strategies. The goal of customer retention is to delight current customers, incentivize them to up-sell and cross-sell, and make them advocates for your brand. Why Customer Loyalty Matters There are many reasons why customer retention is essential and why you should devote resources to it, but here are company employee list some of the main benefits:It is easier to sell to existing customers. Existing customers are 50% more likely to try new products compared to new customers. Instead of selling to new customers.
try selling a new product to your current customers. When acquiring new customers, you need to convince your prospects to buy from a brand they've never tried before. A lot of effort goes into selling your product or service for the company employee list first time. First, you need to increase brand awareness so prospects even hear about your business. Then you need to use a combination of reviews or testimonials or other social proof to land a sale. Even then, you have to go through the tedious process of explaining the benefits of your service, detailing how your process works, and persuading them that the price is worth it.
You don't have to do anything with an existing customer. When you approach a current customer, they already trust your business because they have already made a purchase. They know your prices, your value, your products and may even have relationships with people in your company. Also, your business will company employee list usually already have all the information you need (for example, email addresses or credit card information) to perform an upsell or side-sell. Current customers will likely spend more. Not only is it easier to sell to current customers, but they're also more likely to spend more than new customers. Existing customers are likely to spend 31% more than new .